Emma Watson is best known for playing beloved characters connected with childhood. For some, she will always be Harry Potter’s frizzy-haired overachiever Hermione Granger or the bookish Disney Lady Belle.
The 30-year-old celebrity has moved on from both roles and turned into maturity with grace. She is duty-bound to making accountable fashion choices.
As an early adopter of sustainable style, Watson has used her character to market brands that reflect her beliefs. This means wearing labels that use zero-waste factories, ethically-sourced substances, and that maintain a commitment to being cruelty-free.
As an actor with access to everything, she could easily rely on runway samples. Instead her high fashion moments are considered and intentional; she will ask bespoke pieces that push designers to adopt a green sensibility or choose classic.