If you Google Bad Bunny – AKA 28-year-old Puerto Rican Benito Ocasio

one of the suggestions the search engine throws up is the question: “Why is Bad Bunny so big?”

It’s a pertinent query, particularly on this side of the Atlantic,

where he remains a marginal figure with a solitary hit single, 2018’s Drake-assisted Mia.

Yet he could call himself the biggest pop star in the world: he was the most streamed artist on Spotify in both 2020 and 2021,

racking up 17.4bn streams in two years. In the US, he is huge on a historic scale:

the first artist to top the Billboard charts with an entirely Spanish-language album, El Último Tour Del Mundo.

It was recently announced he would play the lead role in a forthcoming Marvel film,

about a wrestler called El Muerto whose mask gives him superhuman powers; before that,

he will star opposite Brad Pitt in an action movie called Bullet Train.

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