Last June, Apple launched a $100 million program called Racial Equity and Justice Initiative (REJI) in the wake of the sweeping Black Lives Matter movement that shook American society. Seven months later, the tech giant has decided how to spend that money.
On Wednesday, Apple announced a series of projects under the initiative, from building a new campus in Atlanta for historically Black colleges and universities (HBCUs), opening a coding school in Detroit, and investing in venture capital funds supporting Black and Brown entrepreneurs.
The iPhone maker’s vice president of Environment, Policy and Social Initiatives Lisa Jackson, who heads REJI, hinted that Apple could hire Smith’s replacement soon, saying the new initiative could be “a source of fresh talent for the company,” per Fast Company.
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Apple is doubling down on diversity and inclusion programs in a time when it increasingly struggles to keep its reputation in line with industry standards.
Below are the details of Apple’s new projects under REJI:
1) Building a $25 million Propel Center in Atlanta, which includes a physical campus and virtual platform for HBCU students and faculty.
2) Launching an Apple Developer Academy in collaboration with Michigan State University in Detroit. The curriculum includes a 30-day introductory program followed by a months-long boot camp for aspiring developers.
3) Apple is giving $10 million to Harlem Capital, a New York-based venture capital firm aiming to invest in 1,000 minority founders over the next 20 years.
4) Apple is giving $25 million to the Clear Vision Impact Fund, launched by investment bank Siebert Williams Shank last year, to back minority-owned small and midsize businesses.