AT&T is mulling providing wi-fi telephone plans that may be backed partially by advertisements, CEO John Stankey stated in an interview with Reuters.
“I believe there’s a segment of our customer base where given a choice, they would take some load of advertising for a $5 or $10 reduction in their mobile bill,” Stankey stated. The new plans may very well be supplied starting in “a year or two,” in keeping with Stankey.
AT&T has experimented with no less than one type of brand-subsidized telephone plan up to now, although it didn’t precisely move alongside the financial savings to you. The “Sponsored Data” program, which was introduced again in 2014, let manufacturers pay AT&T so they might ship their content material with out counting in opposition to your knowledge cap. This seems like it will be one thing completely different, although, straight displaying advertisements to customers not directly.
And whereas it’s unclear precisely what type the advertisements on this obvious new plan will take, maybe they’ll look one thing like what Amazon did with its “Prime Exclusive Phones” — providing a reduction on mid-range telephones however displaying private advertisements on the lock display because the tradeoff.
Phone plans aren’t the one companies AT&T plans to subsidize with advertisements — Stankey has already stated that AT&T’s WarnerMedia plans to launch an ad-supported tier of HBO Max, its premium subscription service, early subsequent 12 months.