TV

New ‘The More You Know’ Campaign To Promote Social Justice, Equality And Equity

A brand new collection of “The More You Know” PSAs will deal with systemic racism and communicate up for social justice, equality and fairness, NBCUniversal says. Participating will likely be a roster of NBC expertise, together with Dulé Hill, James Roday Rodriguez, Kelly Clarkson and Melissa Fumero, amongst others.

The marketing campaign was developed in collaboration with social and racial justice organizations Fair Count, The Leadership Conference on Civil and Human Rights, the NAACP, the National Action Network and the National Urban League, and focuses on standing up towards injustice, educating kids about fairness, and the significance of voting and finishing the census, particularly for the way it impacts the Black neighborhood and communities of colour.

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The marketing campaign kicked off yesterday on NBC’s Today with a spot on educating kids about inclusion and acceptance. The marketing campaign will likely be rolling out over the subsequent few weeks, with spots now obtainable on TheMoreYouKnow.com and YouTube. The More You Know website additionally consists of complete sources and academic guides.

“For over 30 years, ‘The More You Know’ has sought to bring light to the nation’s most pressing social issues,” stated Craig Robinson, Executive Vice President and Chief Diversity Officer, NBCUniversal, “and we hope this new iteration will continue to educate, encourage and inspire people of all ages to take an active role in improving the world we live in.”

Stars collaborating within the marketing campaign embrace: Carlos Adyan (“En Casa con Telemundo”), Freema Agyeman (“New Amsterdam”), Notah Begay III (NBC Sports), Gizelle Bryant (“The Real Housewives of Potomac”), Kandi Burruss (“The Real Housewives of Atlanta”), Kelly Clarkson (“The Voice”), Victor Cruz (E! News), Dexter Darden (“Saved by the Bell”), Ester Dean (“Songland”), Ryan Eggold (“New Amsterdam”), Soleil Moon Frye (“Punky Brewster”), Melissa Fumero (“Brooklyn Nine-Nine”), Damon Hack (Golf Channel), Zuri Hall (“Access Hollywood”), Dulé Hill (“Psych 2: Lassie Come Home”), Ana Jurka (“En Casa con Telemundo and Titulares y Más”), Aneudy Lara (“100 Días Para Enamorarnos”), Howie Mandel (“America’s Got Talent”), Christopher Meloni (“Law & Order: Organized Crime”), Wendy Osefo (“The Real Housewives of Potomac”), Jeimy Osorio (Telemundo), Nina Parker (E! News’ “Nightly Pop”), James Roday Rodriguez (“Psych 2: Lassie Come Home”), Nichole Sakura (“Superstore”), Jocko Sims (“New Amsterdam”), Chris Sullivan (“This Is Us”), Justin Sylvester (E! News’ “Daily Pop”), Elyfer Torres (“Enemigo Íntimo”) and Reno Wilson (“Good Girls”).

Keshav Ghoshal

I am an average guy who believes hard work makes everything possible. I completed BE computer science from LPU and can’t find my destiny on that. Music and Writing are the only things which make me happy and satisfied. e-mail: keshavghoshal@trendycow.net

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